• Sumo

In my FB feeds this morning, the story about #Progressive #Insurance defending the killer of their client in a Maryland courtroom this past week, caught my attention. According to several credible news outlets, a representative of Progressive Insurance adamantly defended the killer of Kaitlynn Fisher who had Progressive Insurance policy and was killed in a June 2010 car crash in Baltimore.

Ms. Fisher’s Progressive Insurance policy covered the actions of an uninsured or under-insured driver that caused injury or death up to $100,000. The other driver was was an under-insured motorist whose own insurance company, Nationwide, found him at fault and paid out a claim of $25,000 to the Fisher Family.

The Fisher family, of Brooklyn NY, believed that Progressive Insurance should have paid out the balance of the insurance claim, which amounts to $75,000 without the necessity of a trial. Matt Fisher, brother of the deceased, blogged about what prompted the Fisher “at fault” lawsuit in the first place.

According to Progressive’s Inusurance’s blog under the category called FAQs, Progresssive Insurance believed that there were credible conflicting eyewitness accounts as to who was at fault: Kailtynn Fisher or the under-insured motorist. Determining who was at fault was a critical component of the case since if it was determined that Ms. Fisher was at fault, Progressive would not be required to pay the remaining balance of the claim.

Even though the case was settled and the other motorist was found be to guilty, the social media backlash continues with hundreds if not thousands of current Progressive policy holders threatening to cancel or not renew their policies..

What this incident and case should remind all of us as business owners is that there are two fundamental truths about the Internet:

  1. The Internet is not written in pencil.
  2. Hell hath no fury like an Internet user scorned.

Even if Progressive Insurance had every right to defend themselves in court against what they categorized as a false claim, they should have considered the social media backlash of their actions. If corporations are in fact people, a person would have settled the case a long time ago and allow a grieving family time to heal.

As on commentator on the Progressive blog so eloquently puts it: [Progressive] #FAIL – on so many levels.

The claim was $75,000. The company may now lose millions in trying to repair it’s damaged reputation. Flo and her pimped put name tag have a lot of explaining to do. And, we might just be seeing the onslaught of social media backlash against Progressive Insurance since the wounds are still fresh and have yet to heal. Shame on Progressive for not taking the high road.

Post By Angie Perez Real Estate Coach (90 Posts)

Ms. Perez is a Broker-Salesperson for Weichert, Realtors. She is the founder of Agent Know How & a number of other real estate websites. As an active real estate broker-salesperson in NJ and dedicated sales trainer, Ms. Perez aspires to share her expertise and to mentor new or seasoned real estate agents in the areas of business development, business planning, social media marketing & lead generation.

Website: → Real Estate Agent Coaching, Web Marketing & Software Development


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4 Responses to Social Media Backlash How Unprogressive of Progressive Insurance

  1. Lynda White says:

    I have been to hell and back with Progressive and I will never leave them. Ever. Progressive ROCKS. It sounds like they were just doing their job. Sometimes business decisions are not popular with the public. I have been with other insurance companies that do the same thing. It is very unfortunate that Ms. Fisher died, that the person who crashed into her was underinsured, and I feel for her family and I am glad they received the compensation after all. But I have to defend Progressive as I have been with them for almost 15 years and they have treated me like gold.

    • It’s all a matter of choice. Why pick this battle when it involves a grieving family, a claim where the other person’s insurance company admitted their driver was at fault? I am sure Progressive fights thousands of claims, but in the world of social media, companies, big or small, national or local, need to take heed and err of the side of caution. What travels faster on the Internet: good news or bad news? In this case, I feel Progressive’s PR department could have handled the situation a little bit better and what’s unfortunate is that people won’t remember your 15 years even if you touted it from the roof tops. But Ms. Fisher’s story was on CNN and several other major new outlets and that will burn in people ears for a while. I hope for Progressive’s sake, the fact that the case is settled and that they paid out the claim almostly immediately after the trial that people forget and we can all go back to Flo and her pimped out name tag.

  2. gold price says:

    This, obviously, did not have great results. According to MarketWatch, over 1,000 people on the social media site have already dropped Progressive as their insurance company over this incident. Another 1,600 have claimed that we will not due business with the company.

  3. kazigrle says:

    I cancelled my Progressive policy after hearing this story. It was unethical what they did in court to the family of the insured driver. Would my family be nex t if something happened to me while driving my car?