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Apps for RealtorsI am spending about $60/month with IDXBroker to be able to display listings and give my clients (or potential clients) the ability to search for homes on my agent website: New Jersey Real Estate Today! But lately I’ve been contemplating whether or not I should drop my IDX provider and service altogether. Why do you ask? Well, let’s face facts. The writing on the wall is pretty clear. We are in the wake of another technology revolution. Just this past week, Tumblr’s CEO, David Karp strongly suggested that mobile traffic to Tumblr, a short form blogging platform, may overtake desktop traffic this year. Karp said, “We’re seeing 3X the growth on mobile vs. desktop.”

The real estate industry is no stranger to change. As real estate brokers and agents alike scramble to keep up with the times, you might see a proliferation of discussions focusing on responsive web-design versus app development. Just recently in the What Should I Spend My Money On Facebook group, Nat Ferguson asked: “Is it really worth it to continue shelling out $49.99 monthly [for IDX on my personal website] to try an compete [in search]? IDX versus responsive web design versus app development

My comment to Nat was: “Having spent the past few months developing a b2b app (MiFunnel – real estate sales & commission tracking app), I can tell you for certain apps are the way to go, not just for search but for the right to send push notifications and to utilize a device’s native features: GPS, touch, camera, etc. I too have been questioning if IDX broker is responsive enough. I shell out $60/Mon on an IDX solution, which is a pretty modest investment. I try not to compete on search but on service. Consumers do not care about me. They care about themselves. The app that I develop for my market has to bare that in mind. For those of you who have Google Analytics installed on your website, pay attention to what people are using to access your web site and whether or not you have a high bounce rate.”

As you can see I am an advocate for both responsive web design (RWD) and mobile apps. As I watch the conversation search engine, Curaytor, to see what’s trending in today’s real estate discussions, it would not surprise me if we saw terms keywords like mobile, IDX, Web-design, responsive web design popping up in the near future. Where do you stand on this debate? Do you think IDX is dead? Will you invest in a mobile app?

Post By Angie Perez Real Estate Coach (90 Posts)

Ms. Perez is a Broker-Salesperson for Weichert, Realtors. She is the founder of Agent Know How & a number of other real estate websites. As an active real estate broker-salesperson in NJ and dedicated sales trainer, Ms. Perez aspires to share her expertise and to mentor new or seasoned real estate agents in the areas of business development, business planning, social media marketing & lead generation.

Website: → Real Estate Agent Coaching, Web Marketing & Software Development

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2 Responses to Ding Dong is IDX dead?

  1. Doug Rogers says:

    My vote would be to keep the IDX, at least for a while longer. In my MLS, IDX feeds are tightly controlled by sponsoring brokers, individual agents or associate brokers are not allowed direct feeds. As you mentioned consumers search for houses, not agents.

    • Agreed Doug, on the broker level, I still think IDX has a lot of value. But for individual agents grabbing IDX feeds to compete in search and to add search to their web based content (i.e. their personal site), some tech savvy agents may look to get more a dynamic or responsive IDX feed in the near future.