I am spending about $60/month with IDXBroker to be able to display listings and give my clients (or potential clients) the ability to search for homes on my agent website: New Jersey Real Estate Today! But lately I’ve been contemplating whether or not I should drop my IDX provider and service altogether. Why do you ask? Well, let’s face facts. The writing on the wall is pretty clear. We are in the wake of another technology revolution. Just this past week, Tumblr’s CEO, David Karp strongly suggested that mobile traffic to Tumblr, a short form blogging platform, may overtake desktop traffic this year. Karp said, “We’re seeing 3X the growth on mobile vs. desktop.”
The real estate industry is no stranger to change. As real estate brokers and agents alike scramble to keep up with the times, you might see a proliferation of discussions focusing on responsive web-design versus app development. Just recently in the What Should I Spend My Money On Facebook group, Nat Ferguson asked: “Is it really worth it to continue shelling out $49.99 monthly [for IDX on my personal website] to try an compete [in search]?
My comment to Nat was: “Having spent the past few months developing a b2b app (MiFunnel – real estate sales & commission tracking app), I can tell you for certain apps are the way to go, not just for search but for the right to send push notifications and to utilize a device’s native features: GPS, touch, camera, etc. I too have been questioning if IDX broker is responsive enough. I shell out $60/Mon on an IDX solution, which is a pretty modest investment. I try not to compete on search but on service. Consumers do not care about me. They care about themselves. The app that I develop for my market has to bare that in mind. For those of you who have Google Analytics installed on your website, pay attention to what people are using to access your web site and whether or not you have a high bounce rate.”
As you can see I am an advocate for both responsive web design (RWD) and mobile apps. As I watch the conversation search engine, Curaytor, to see what’s trending in today’s real estate discussions, it would not surprise me if we saw terms keywords like mobile, IDX, Web-design, responsive web design popping up in the near future. Where do you stand on this debate? Do you think IDX is dead? Will you invest in a mobile app?